Facebook shares how COVID-19 and subsequent lockdowns disrupted shopper habits with many people finding different options. These unanticipated changes have led to many brand and customer relationships being tested. In a recently released infographic, Facebook shares...
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower...
In the best cases, social media has enabled causes to spread and change lives which was among some of conversations I had on Power FM with the ingenious and versatile, Aldrin Sampear. I was part of his Thought Council slot alongside Lebo Madiba of PR Powerhouse and...
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation, and diversity across...
WordStart in collaboration with iAfrikan have today launched a podcast that celebrates and highlights some of the most dynamic minds in the creative industries, aptly called The Lead Creative. This podcast is part of a platform that aims to showcase Africa’s top...
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
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